Godrej Enterprises Group Rolls Out New Brand Identity

Godrej Enterprises Group (GEG) unveiled a revamped brand identity that aims to “unlock new worlds for customers and other stakeholders.” The new branding that represents a shift from three colours to one allows for "greater consistency and synergy across its businesses."

In a press release, the company said, “The new "visual identity" is a reference to the company's rich legacy, at the same time "embodying its commitment to actively participate in the building of a Viksit Bharat by 2047 through design led innovation, enhancing consumer experience and shaping preferences for sustainable choices."

Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group, said, “Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers.”

The revamped brand identity “introduces a striking purple colour while retaining the cursive logo". According to the company, the purple colour signifies a "strong sense of dynamism and confidence and symbolises GEG’s ambition to lead with sustainable, design led innovation and engineering excellence.”

According to Nyrika Holkar, Executive Director, Godrej Enterprises Group, the change also "reflects a shift in GEG’s ‘Consumer First’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcases India’s prowess on a global scale."

Godrej Enterprises Group is engaged in domains including aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending and IT. Established in 1897, Godrej Enterprises Group is known as the maker of “the world’s first patented springless lock”, the release noted.